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Tuesday, June 5 • 14:45 - 15:45
The Short Attention Span Antidote: Mastering & Monetising Video

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No one is arguing that content isn't king, and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI? How do you master video to draw viewers in, but also to monetize the medium? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.

Speakers
avatar for Matt Guenigault, LEGO Group

Matt Guenigault, LEGO Group

Global Content Development & Engagement Manager
avatar for Lindsey Bowers, ITN

Lindsey Bowers, ITN

Digital Producer


Tuesday June 5, 2018 14:45 - 15:45
Hall One Kings Place, 90 York Way, London, United Kingdom

Attendees (1)